Nestled in the heart of Flatiron, Obvio is an elegant convergence of design, mixology, and culinary artistry. This new cocktail lounge is a collaboration between interior designer Juan Santa Cruz of Santa Cruz Co. and Michelin-starred Chef John Fraser. Building on their existing branding, we designed a website that captures Obvio’s essence—sophisticated, alluring, imaginative, and bathed in rich, honey-toned warmth.